Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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ANSWER NUMBERS 2-5 WITH 2-3 SENTENCE FOR EACH NUMBER WITH OWN ANSWER/OPINION

 

1. Why is it important to include the marketing plan in the creating a business plan.
2. Which among the marketing mix is the most important part of the business plan?
3. What is the reason why flash sales stimulate purchase?
4. Why is there a need to formulate a promotional mix?
5. If your product is new to the market, what is the best pricing strategy to use?
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Transcribed Image Text:1. Why is it important to include the marketing plan in the creating a business plan. 2. Which among the marketing mix is the most important part of the business plan? 3. What is the reason why flash sales stimulate purchase? 4. Why is there a need to formulate a promotional mix? 5. If your product is new to the market, what is the best pricing strategy to use?
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