Bike-Sharing Grows Up By Amy Westervelt: Article Analysis

years decisions for Bikes Bikes Bikes, which have resulted in both negative and positive impacts.

For a lot of us, we’ve lost sight of this innate need to explore the unexplored. As work, school, family, social life and everything else that drives our days continues to pull us in every direction, it’s hard to remember the last time we were able to experience something so pure. For Jimmy, he’s managed to marry these stresses into his pride and joy, the Boise Bicycle Project. As Boise’s community-oriented, non-profit promoting the personal, social and environmental benefits of bicycling, BBP functions as “a bicycle recycling center as well as an educational workspace in a diverse and non-threatening atmosphere. Through education and access to affordable refurbished bicycles BBP strives to build a stronger bicycling community.”

Richards begins his article with “Bicycle registration: radical, expensive, and sure to get people off their bikes”. This title immediately names the issue and in the chronological order that they would occur. It attacks

Toole Design Group, Bike Sharing In The United States: State Of the Practice and Guide to Implementation. N.p.: Toole Design Group, n.d. Print

Most of us know when we are sick or a loved one has passed, how hard it is to cope with everyday tasks. Bills add up and we fall behind not knowing where to turn for help. You hear all the negativity on how bikers are all bad; some bikers are bad but, others aren’t. There are bikers that help people with benefit runs, and also with organizing ways of helping people that can’t help themselves. Bikers are your average day to day person. “For bikers, "it's all about trying to find some independence here in America" (Jonsson).

Therefore, Cycloplatform have the potential to seek a standard patent to reap the benefits of a twenty-year monopoly despite the process being long, complicated and costly. However, if Cycloplatform is pushing for an earlier launch of the bike sharing service and given the low levels of capital an innovation patent would suffice as they are cheaper and much quicker to process. Even with an eight-year monopoly Cyclopatform could still have sufficient time to establish itself as a major player in the bike sharing industry. The innovation patent is also advisable if long term prospects of bike sharing is rather vague and subject to consumer demand as potentially the business could close before the standard patent expires. Ultimately, it depends on the amount Cycloplatform has invested into research and development, Cycloplatform’s confidence in its future prospects, current short-term strategies and capital adequacy levels which would direct which patent the company would applied for but an innovation patent is recommended. Furthermore, a patent established a strong proprietary position could help attract investors who would provide capital to assist in inventory setup costs, marketing and distribution and other expenses. In addition, a patent would attract recognition in the

Amy Westervelt article “Bike-Sharing Grows Up: New Revenue Models Turn a Nice Idea Into Good Business” explains how the bike –sharing program started and grew into a dependent, and steady business that became global. In the story there is a failure in the small town of Ojai, California when starting up a bike-sharing program due to how it was handled. At the time there many other small towns in the United States that also ran unsuccessful bike sharing programs. Many years later there was a relaunch in Paris that end up being successful, from having cool bikes, better placement for them and reasonable pricing; therefor the US had a trial run at the Democratic convention in Denver in 2008. Washington, D.C. flourished so much that it became

In this era, the bicycle had evolved from the eccentric, yet impractical, “penny-fairer”, which was prone to tipping due to its iconic, oversized, front wheel, into the modern “safety” bicycle with two same sized wheels; this contraption, unlike its predecessor, was formed specifically for Essentially, this was the first push toward a government funded transportation bill. The effort made, however, was cut short by the farmers’ lack of enthusiasm to provide tax money for roads they did not use as frequently as cyclists; despite the overwhelming evidence that poorly maintained roads took more money out of their pockets. (Weingroff, FHA at 100)

Uber can be thought of as a marketplace unto itself in the analysis of demand and supply and elasticity.

In May 2013, Major Bloomberg launched a new bicycle program to have an additional mode of transportation for the citizens and visitors of New York City. The Department of Transportation chose to have a Public Private Partnership with Alta Bicycle Share over a fully public operated system in order to have an effective and faster delivery of the project. In addition, Citibank paid $41 million and Master Card $6 million to be the title sponsors for the bike-share program. Although supporters of the bike-sharing program are hopeful Citi Bike will reduce congestion and boost public health by active transportation, in a big city like New York, only a selected part of the population will be enjoying the benefits. This paper aims at addressing how public-private partnerships effectively increase the level of production and efficiency, but negatively affect other important sectors of the economy.

Cycling is also more common among people who live closer to downtown. “The bicycle mode share for the census tract located at College St. and Bathurst St. is 17%, while most suburban areas of the city have a bicycle mode share of less than 1%.” These datas show that which group of people is most likely to be future customers of Batavus and thus pose a challenge that whether Batavus can adjust itself to cater these customers or should give up them. The answer will decide if Canada market especially the city of Toronto is a good target to export.

MikesBikes-Advanced models a bicycle industry in a fictional market but with market data based on a real World scenario in the US market. Consumers in these markets have high discretionary income, and will freely buy any bicycle that suits their individual needs. There are five market segments: • • • The Adventurer Segment: Broadly typified by the young suburban bicycle purchaser who wishes to buy a mountain bike. Usually prepared to pay more for a reliable product that suits their specific needs. The Commuter Segment: Consumers who require a bike

Albert Augustus Pope brought the bicycle to America by popularizing the idea as its appeal became more recognizable. Although not the original creator of the bicycle, he used marketing strategies to create a stronger appeal in order to sell them. “He organized cycling clubs, backed magazines and invented the trade show,” demonstrating a use of ingenious selling tactics of developing opportunity for the buyer to become interested in his product and creating a need for the bicycle (Evans 640). Backing magazines would create word of mouth support in which people now found bicycles as the new thing to do. By creating this popular demand, cycling clubs were a brilliant move to get people to interact with one another and form a cycling targeted market. By popularizing the cycling world, the bicycle became a necessity to the American people and soon became a normal household item with adults and children alike. Because of his creative marketing

As my brother and I pedaled our new bikes to the community center at age 10, we were so happy that we are finally able to feel the joy of biking around and showing off our brand new polished bikes to the public and our friends. Also, I thought to myself what can people possibly hate about this perfect man-made human-powered transportation. It is the most outstanding feeling to ride and to make it even better is when I change the gears and go fast and let the wind just hit my face. It’s marvelous. Furthermore, everyone that owns a car now should start thinking of starting of owning a bike because it will save them money. They will be able to avoid traffic jams, save money, get exercise and stay healthy.