Marketing 2016 (MindTap Course List) - 18th Edition - by William M. Pride, O. C. Ferrell - ISBN 9781285858340

Marketing 2016 (MindTap Course List)
18th Edition
William M. Pride, O. C. Ferrell
Publisher: Cengage Learning
ISBN: 9781285858340

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Book Details

Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success

More Editions of This Book

Corresponding editions of this textbook are also available below:

Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
19th Edition
ISBN: 9781337537551
MARKETING 2018
19th Edition
ISBN: 9780357033753
Marketing Express
2nd Edition
ISBN: 9780538466813
MINDTAP MARKETING FOR PRIDE/FERRELL'S F
7th Edition
ISBN: 9781305504738
MARKETING (LOOSELEAF)
20th Edition
ISBN: 9780357495742
MARKETING-INFUSE ACCESS CARD
20th Edition
ISBN: 9780357805213
MARKETING - W/MINDTAP
20th Edition
ISBN: 9780357582770
PRIDE/FERRELL MARKETING ACCESS
20th Edition
ISBN: 9780357435359
Marketing
20th Edition
ISBN: 9780357033791
MARKETING
20th Edition
ISBN: 9780357692042
MARKETING - PRINT COMPANION
7th Edition
ISBN: 9781337751261
Marketing
1st Edition
ISBN: 9781424067381
EBK MARKETING 2014
17th Edition
ISBN: 9781305891647
EBK MARKETING 2014
17th Edition
ISBN: 8220103435673
Marketing 2014
17th Edition
ISBN: 9781133939252

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