Marketing 2014 - 17th Edition - by William M. Pride - ISBN 9781133939252

Marketing 2014
17th Edition
William M. Pride
Publisher: CENGAGE L
ISBN: 9781133939252

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Book Details

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2014 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.

More Editions of This Book

Corresponding editions of this textbook are also available below:

Marketing 2016 (MindTap Course List)
18th Edition
ISBN: 9781285858340
Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
19th Edition
ISBN: 9781337537551
MARKETING 2018
19th Edition
ISBN: 9780357033753
Marketing Express
2nd Edition
ISBN: 9780538466813
MINDTAP MARKETING FOR PRIDE/FERRELL'S F
7th Edition
ISBN: 9781305504738
MARKETING (LOOSELEAF)
20th Edition
ISBN: 9780357495742
MARKETING-INFUSE ACCESS CARD
20th Edition
ISBN: 9780357805213
MARKETING - W/MINDTAP
20th Edition
ISBN: 9780357582770
PRIDE/FERRELL MARKETING ACCESS
20th Edition
ISBN: 9780357435359
Marketing
20th Edition
ISBN: 9780357033791
MARKETING
20th Edition
ISBN: 9780357692042
MARKETING - PRINT COMPANION
7th Edition
ISBN: 9781337751261
Marketing
1st Edition
ISBN: 9781424067381
EBK MARKETING 2014
17th Edition
ISBN: 9781305891647
EBK MARKETING 2014
17th Edition
ISBN: 8220103435673

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