Essentials of MIS (12th Edition) - 12th Edition - by Kenneth C. Laudon, Jane P. Laudon - ISBN 9780134238241

Essentials of MIS (12th Edition)
12th Edition
Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
ISBN: 9780134238241

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Name: Essentials of MIS (12th Edition)
Author: Kenneth C. Laudon, Jane P. Laudon
ISBN: 9780134238241

Chapter 1 - Business Information Systems In Your Career Chapter 1.1 - Why Are Information Systems So Essential For Running And Managing A Business Today?Chapter 1.2 - What Exactly Is An Information System? How Does It Work? What Are Its People, Organizational, And Technology Components?Chapter 2 - Global E-business And Collaboration Chapter 2.2 - How Do Systems Serve Different Management Groups In A Business, And How Do Systems That Link The Enterprise Improve Organizational Performance?Chapter 2.3 - Why Are Systems For Collaboration And Social Business So Important, And What Technologies Do They Use?Chapter 3 - Achieving Competitive Advantage With Information Systems Chapter 3.1 - How Do Porter's Competitive Forces Model, The Value Chain Model, Synergies, Core Competencies, And Network-based Strategies Help Companies Use Information Systems For Competitive Advantage?Chapter 3.4 - What Is The Role Of Business Process Management (bpm) In Enhancing Competitiveness?Chapter 4 - Ethical And Social Issues In Information Systems

Chapter 4.4 - How Have Information Systems Affected Laws For Establishing Accountability And Liability And The Quality Of Everyday Life?Chapter 5 - It Infrastructure: Hardware And Software Chapter 5.2 - What Are The Major Computer Hardware, Data Storage, Input, And Output Technologies Used In Business And The Major Hardware Trends?Chapter 6 - Foundations Of Business Intelligence: Databases And Information Management Chapter 6.3 - What Are The Principal Tools And Technologies For Accessing Information From Databases To Improve Business Performance And Decision Making?Chapter 7 - Telecommunications, The Internet, And Wireless Technology Chapter 7.3 - How Do The Internet And Internet Technology Work, And How Do They Support Communication And E-business?Chapter 8 - Securing Information Systems Chapter 8.1 - Why Are Information Systems Vulnerable To Destruction, Error, And Abuse?Chapter 8.4 - What Are The Most Important Tools And Technologies For Safeguarding Information Resources?Chapter 9 - Achieving Operational Excellence And Customer Intimacy: Enterprise Applications Chapter 9.2 - How Do Supply Chain Management Systems Coordinate Planning, Production, And Logistics With Suppliers?Chapter 9.3 - How Do Customer Relationship Management Systems Help Firms Achieve Customer Intimacy?Chapter 10 - E-commerce: Digital Markets, Digital Goods Chapter 10.2 - What Are The Principal E-commerce Business And Revenue Models?Chapter 10.3 - How Has E-commerce Transformed Marketing?Chapter 11 - Improving Decision Making And Managing Knowledge Chapter 11.3 - What Are The Business Benefits Of Using Artificial Intelligence Techniques In Decision Making And Knowledge Management?Chapter 12 - Building Information Systems And Managing Projects Chapter 12.2 - What Are The Alternative Methods For Building Information Systems?Chapter 12.4 - How Should Information Systems Projects Be Selected And Managed?

Book Details

Essentials of MIS takes an in-depth look at how today's businesses use information technologies and systems to achieve corporate objectives. Current real-world business cases illustrate how companies have identified and ultimately solved key business challenges using information systems and technologies. Through the use of Essentials of MIS, readers will be able to participate in, and even lead, management discussions of information systems for a firm.

Part of a complete learning package that includes the core text and extensive supplemental online materials, the core book consists of twelve chapters with hands-on projects (including video case studies and instructional video packages) covering the most essential topics in MIS. The Twelfth Edition continues to be authoritative, but is now more customizable and flexible, with many of its learning tools now available in digital form.