Chapter PIII, Problem 33RE

To determine

To build: an experiment to compare the ability to remember brand names of products featured in advertising during programmes with distinct content.

Explanation of Solution

Representing the design of experiment

Group 1 Aggressive Volunteers

Group 2 Sexual Comparison of number of sexes

Group 3 Neutral brand name recall

The experiment had one factor at 3 levels of programme material, which resulted in 3 treatments being aggressive, sexual and neutral material. The function of randomization is that the 3 levels are randomly allocated.   The response variable is the number of reminders of the brand name after the programme. The research concludes that they will see the same advertisements. After the results. They will be questioned to remember commercial brand names.