Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 9.7, Problem 1LO
Summary Introduction
To discuss: The difference between the three strategies for reaching target markets.
Target market refers to the segment of consumers who are most likely to buy particular products.
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Discuss the strategies for selecting Target Markets?
Distinguish between the three basicstrategies for reaching target markets.
What do you think are the best strategies in marketing the company's products and/or services? Explain why.
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