Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 9.7, Problem 1LO
Summary Introduction

To discuss: The difference between the three strategies for reaching target markets.

Target market refers to the segment of consumers who are most likely to buy particular products.

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Discuss the strategies for selecting Target Markets?
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