MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 9, Problem 7QA
Summary Introduction

To define: An Individual brand, a Family brand, a National brand and a Store brand.

Introduction:

Brand: is defined as an identity in the form of mark, symbol, name, or logo given to a product produced by a company to distinguish that product with other products.

Various types of brands area individual brand, family brand, national brand and store brand.

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What are individual and family brands? A nationalbrand? A store brand?
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