MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 9, Problem 11QA
Summary Introduction

To ascertain: The ways firms organize the marketing function to manage the existing products and for the development of new products.

Introduction: Managing the existing products is very essential as with the changing time, the tastes and preferences keeps on changing and upgradation of existing products is essential.

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