Whether targeting the women segment will complement or confound the company's differentiation strategy. Introduction: Differentiation is an generic competitive strategy, this is not anything to do with prices or cost leadership. Differentiation is an strategy that company's use to gain a competitive advantage by differing their products from the competitors in terms of quality, size looks, after sale service, branding and etc. this is where company's try to differentiate other than using prices. Differentiation has being a very successful concept for many organizations helping them stand out from competitors and attract an increased target segment leading to higher market share.

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3. As a costumer, do you think having those multiple marketing segmentations or offering products in different target market can lead you to become loyal in their product or service?

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Chapter 8, Problem 9DQ

Summary Introduction

To determine:

Whether targeting the women segment will complement or confound the company's differentiation strategy.

Introduction:

Differentiation is an generic competitive strategy, this is not anything to do with prices or cost leadership. Differentiation is an strategy that company's use to gain a competitive advantage by differing their products from the competitors in terms of quality, size looks, after sale service, branding and etc. this is where company's try to differentiate other than using prices. Differentiation has being a very successful concept for many organizations helping them stand out from competitors and attract an increased target segment leading to higher market share.

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