Concept explainers
To discuss: The term crowdsourcing with an example.
Introduction:
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs.
Explanation of Solution
The term that illustrates the way that a business unit utilizes internet for the purpose of outsourcing the work to the external crowd is crowdsourcing. Thus, crowdsourcing is an online activity where there is an involvement of various individuals and companies of varied work categories on a task voluntarily. The best example is Company SB that encourages the customers to provide their review to the employees through various social media.
Want to see more full solutions like this?
Chapter 8 Solutions
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
- What is customer-engagement marketing, and how is it related to the surge in digital and social media technologies? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardDiscuss trends in the natural environment of which marketers must be aware, and provide examples of companies’ responses to them. (AACSB: Written and Oral Communication)arrow_forwardHow can marketers use behavioral segmentation in consumer markets? Discuss, using an example for each method of behavioral segmentation. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forward
- Discuss the four marketing management functions.(AACSB: Written and Oral Communication)arrow_forwardList and briefly describe the various forms of direct digital and social media marketing. (AACSB: Written and Oral Communication)arrow_forward2-4 Discuss how a new brand manufacturer would go about defining their market segments and then begin to target them. (AACSB: Communication: Reflective Thinking)arrow_forward
- How does the market structure and demand facedby business marketers differ from that faced byconsumer marketers? (AACSB: Written and OralCommunication)arrow_forwardHow should marketers respond to the changing environment?(AACSB: Written and Oral Communication)arrow_forwardCritics claim that Internet tracking infringes consumer privacy rights and that the industry is out of control. Should marketers have access to such information? Discuss the advantages and disadvantages of this activityfor both marketers and consumers. (AACSB: Written and Oral Communication; Ethical Understanding and Reasoning; Reflective Thinking)arrow_forward
- What public policy issues are related to direct and digital marketing? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forward1. Based on information drawn from the case, elaborate how Adidasstrategized its “Word-of-Mouth Marketing” in details. Your answershould help clarify the differences between Viral Marketing andBuzz Marketing.arrow_forwardHow do marketers use local marketing and individualmarketing? Do these terms mean the same thing?(AACSB: Written and Oral Communication; ReflectiveThinking)arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning