Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Textbook Question
Chapter 8, Problem 7AMK
Look back at Figure 8-6A. (a) Run the percentages vertically and explain what they mean (b) Express all numbers in the table as a percentage of the total number of people sampled (586) and explain what the percentages mean.
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Given the data below, what is the simple linear regression model that can be used to predict sales in future weeks?
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2
3
4
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Seasonal relatives. Obtain estimates of quarter relatives for these data using the centered moving average method:
YEAR 1 2 3 4Quarter: 1 2 3 4 1 2 3 4 1 2 3 4 1Demand: 14 18 35 46 28 36 60 71 45 54 84 88 58
Obtain estimates of daily relatives for the number of customers at a restaurant for the evening meal, given the following data.
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23456789GH23H
10
11
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14
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82
83
99
145
142
48
80
79
87
92
134
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Day
15
PEAREANNN8
16
17
18
19
20
21
22
23
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26
27
28
Number
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82
83
88
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Click here for the Excel Data File:
a. Use the centered moving average method. (Hint: Use a seven-day moving average.) (Round your intermediate calculations and
final answers to 4 decimal places.)
Chapter 8 Solutions
Marketing - Standalone book
Ch. 8.1 - Prob. 8.1LOCh. 8.2 - Prob. 8.2LOCh. 8.2 - Prob. 8.1LRCh. 8.2 - Prob. 8.2LRCh. 8.2 - Prob. 8.3LRCh. 8.3 - Prob. 8.3LOCh. 8.3 - Prob. 8.4LRCh. 8.3 - Prob. 8.5LRCh. 8.4 - Prob. 8.4LOCh. 8.4 - Prob. 8.6LR
Ch. 8.4 - Prob. 8.7LRCh. 8.4 - Prob. 8.8LRCh. 8.5 - Prob. 8.5LOCh. 8.5 - Prob. 8.9LRCh. 8.5 - Prob. 8.10LRCh. 8.6 - Prob. 8.6LOCh. 8.6 - Prob. 8.11LRCh. 8.6 - Prob. 8.12LRCh. 8 - Prob. 1AMKCh. 8 - Prob. 2AMKCh. 8 - Prob. 3AMKCh. 8 - Prob. 4AMKCh. 8 - Prob. 5AMKCh. 8 - Prob. 6AMKCh. 8 - Look back at Figure 8-6A. (a) Run the percentages...Ch. 8 - Prob. 8AMKCh. 8 - Prob. 1BYMPCh. 8 - Prob. 2BYMPCh. 8 - Prob. 3BYMPCh. 8 - Prob. 1VCCh. 8 - Prob. 2VCCh. 8 - Prob. 3VCCh. 8 - Prob. 4VCCh. 8 - Prob. 5VC
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