Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 7.1, Problem 1LO
Summary Introduction
To discuss: Compare the business market and consumer market with major characteristics.
B2B refers to business which serves the other business
B2C refers to business serves the individual consumers
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Chapter 7 Solutions
Contemporary Marketing
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- What factors within the economic environment affect businesses?arrow_forwardExplain the nature/characteristics of the business environment and provide examplesarrow_forwardThe business market consists of four broad segments: producers, resellers, government, and institutions. What are they?arrow_forward
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