MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Question
Chapter 7, Problem 8LO
Summary Introduction
To discuss: The unique or distinctive aspects of business buying behavior.
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List the participants in the business buying process.
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Chapter 7 Solutions
MKTG 12:STUDENT ED.-TEXT
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