MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
Question
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Chapter 7, Problem 6LO
Summary Introduction

To discuss: The difference between consumer markets and business markets.

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Students have asked these similar questions
Discuss the major differences between consumer and business markets?
Explain in detail how marketing plays an important role in society
Compare the major characteristics ofthe business market to the consumermarket
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