Chapter 7, Problem 4OTJVC

Summary Introduction

To determine:

What are some of Seth Goldman’s responsibilities as “TeaEO” of honest policy? Provide at least three detailed examples.

Introduction:

Seth Goldman is a well-known business leader, currently serving as CEO (TeaEO) of Honest Tea. His responsibilities as a "TeaEO" includes a lot of tasks inside as well as outside the organization when it comes to representation of Honest Tea with all the stakeholders.

Answer to Problem 4OTJVC

Solution:

1. Keeping up the Brand Honest Tea
2. Concern for the environment
3. Fair Trade

Explanation of Solution

Seth Goldman is a well-known business leader, currently serving as CEO (TeaEO) of Honest Tea. His responsibilities as a "TeaEO" includes a lot of tasks inside as well as outside the organization when it comes to representation of Honest Tea with all the stakeholders.

1. Keeping up the Brand Honest Tea: Honest tea has a very interesting story, including major setbacks and achievements for the company. It is the success of this company that company was acquired by Coca-Cola, a big giant in the market. Thus, as a CEO of company it is the responsibility of Mr. Seth to carry on and take the brand they hold now, as a partner of Coca-Cola to the heights.

2. Concern for the environment: This is something Mr. Goldman is well known for. During many of his interview, he earlier pointed it out that the company shall try to keep environment as safe as possible from the operations of the company. Thus, it is a great responsibility that lies on the shoulders of Mr. Goldman, to be able to keep their promises. Not only this they also have to consistent in providing quality drinks over the time.

3. Fair Trade: Well this is something Honest tea have been awarded. As a CEO of the company it is the responsibility of Mr. Goldman to continue to spirit of Honesty in building products. Not only that over the past this company did a lot as the social responsibility of the business. As a CEO, it becomes quite a responsible task to maintain a balance between the Social responsibility as well as the interest of other stakeholders.