Marketing
6th Edition
ISBN: 9781259709074
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 7, Problem 3MA
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To discuss: The given situation.
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- Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item), state what it was, and then answer: What was your motive for purchasing the product? Explain in detail why did you choose that particular brand? To what extent is your decision process explained by the Consumer Decision-making Process? Justify any deviations in details with relevant examples.arrow_forwardAssume you have written the textbook for your class and are going to attempt to sell it to your university. Identify six members of the buying center of your university. What role would each play in the decision process?arrow_forwardThe typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?Show example and give personal perspective!Answer needs to be 200-400 words in length. Please use textbook to do this assignment.arrow_forward
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- Suppose you want to buy a laptop and a toothpaste . By keeping in mind the consumer decision making process. write down your purchase processarrow_forwardA buyer’s decisions are also influenced by personal characteristics. These include the buyer’s Race, age, gender, and Religion. Discuss the influence of religion, race, gender, and age on Buying behavior.arrow_forwardThink of a purchase you recently made. Describe what you did and what happened at each stage of the Consumer Decision Making Process, from Problem Recognition to Post-Purchase evaluation. What were the most important influences in making your purchase decision? What aspects of marketing and/or consumer behavior do those represent? Was your decision making most closely representative of extended problem solving, limited problem solving, or habitual decision making? Do you think it's possible that other consumers might use a different type of decision making when making the same purchase? Explain.arrow_forward
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