Marketing
6th Edition
ISBN: 9781259709074
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Question
Chapter 7, Problem 1MA
Summary Introduction
To discuss: Examples of each of 4 types of Business-to-Business organizations.
Expert Solution & Answer
Explanation of Solution
Business-to-business marketing refers to the process of selling and buying of goods and services that are to be used in the production of other goods and services for consumption by way of the buying agency and or resale by the way of wholesalers and outlets.
Examples of 4 types of Business-to-business organizations are as follow,
- Manufactures/producers transform the goods into a sellable products. Best example of Manufacturer or producer is Company F which is a multinational automaker which sells automobiles and commercial vehicles.
- Reseller: These people will buy finished products and sell them to customers for making profits. Company N is the best example for reseller. It is a Country U chain of luxury department stores.
- Institution: Institutional marketing includes churches, hospitals, and colleges. For example: University J.
- Governments: These can buy goods and services to support the internal operations. Example: Country U federal government.
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Students have asked these similar questions
I need typing clear urjent no chatgpt used i will give 5 upvotes pls full explain with diagram
1. Answer the following about podcasting as a new distribution channel of people who do virtual assistance as their business and include references:
• How does podcasting as a distribution channel of a virtual assistant increase their market reach, improve customer experience, and is cost-efficient?
• How does this align with the overall marketing strategy? Consider product, price, promotion, and place.
• What is the probable target audience, and what are their probable age, gender, location, and interests?
• Who are the potential participants? Is it wholesalers, retailers, online platforms, or etc.
Instruction:
1. Give one new distribution channels for Virtual Assistance (freelance business) that is not commonly used.
- show a chart/diagram to illustrate the flow of the distribution channels.
- explain the rationale behind it. (e.g., increased market reach, improved customer experience, cost-efficiency).
- connect the given distribution channel to the marketing mix: (How does it align with the overall marketing strategy? Consider product, price, promotion, and place.).
- define the target audience: (Age, gender, location, interests, etc.).
- lastly, identify potential participants: (Wholesalers, retailers, online platforms, etc.)
Kindly provide references.
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