Business Driven Technology
Business Driven Technology
7th Edition
ISBN: 9781259567322
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
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Chapter 7, Problem 1MBD

Explanation of Solution

Gathering Business Intelligence:

  • Nowadays the best business idea that one can create online is starting a shopping website.
  • The same business is already run by some powerful shopping web portals like flipkart, Myntra, snapdeal, Quickr and Homeshop 18. The above mentioned shopping websites are well known for offering a myriad range of products from cosmetic to apparels and accessories and to footwear.
  • All the products are available under the same roof.

Websites that have a unique approach in offering goods and services:

  • Amazon is one of the websites that has separate retail websites for different countries like United Kingdom, France and Canada. This website offers international shipping to various countries and this feature is not offered in Indian shopping websites.
  • Moreover, Singapore websites have a different set of goods and services that are offered by them online. One of the well-known online stores is Redmart that is known for catering services specifically to the busy people...

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Describe the specific company plan that you want to put into action.
Read the following Case Study Leah Jones is the IT manager at Rock Solid Outfitters, a medium-sized supplier of outdoor climbing and camping gear. Steve Allen, the marketing director, has asked Leah to develop a special web-based promotion. As Steve described it to Leah, Rock Solid will provide free shipping for any customer who either completes an online survey form or signs up for the Rock Solid online newsletter. Additionally, if a customer completes the survey and signs up for the newsletter, Rock Solid will provide a $10 merchandise credit for orders of $100 or more. Leah has asked you to develop a decision table that will reflect the promotional rules that a programmer will use. She wants you to show all possibilities. 1)  create decision tree
Read the following Case Study Leah Jones is the IT manager at Rock Solid Outfitters, a medium-sized supplier of outdoor climbing and camping gear. Steve Allen, the marketing director, has asked Leah to develop a special web-based promotion. As Steve described it to Leah, Rock Solid will provide free shipping for any customer who either completes an online survey form or signs up for the Rock Solid online newsletter. Additionally, if a customer completes the survey and signs up for the newsletter, Rock Solid will provide a $10 merchandise credit for orders of $100 or more. Leah has asked you to develop a decision table that will reflect the promotional rules that a programmer will use. She wants you to show all possibilities. 1)  create the basic decision table 2)Leah has seen your decision table and thinks it could be simplified to eliminate any combinations that would be unrealistic or redundant. How will you proceed?
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