M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
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Question
Chapter 6.4, Problem 3PC
Summary Introduction
To determine: The difference between functional and psychological needs.
Introduction: Functional needs relates to the performance of a product or services whereas personal satisfaction that a consumer connect with a product or services relates with psychological needs.
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Describe the difference between functional and psychological needs.
Describe Which level in the hierarchy of needs may employees attain? Explain.
Describe and give examples of each of the five levels of Maslow’s hierarchy of human needs.
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