UNDERSTANDING BUSINESS LL W/CONNECT
UNDERSTANDING BUSINESS LL W/CONNECT
12th Edition
ISBN: 9781264759927
Author: Nickels
Publisher: MCG
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Chapter 5.5, Problem 5.5BQ
Summary Introduction

To determine: The reason to appeal for franchise business.

Introduction:

When the right to use the name of a specific business is given somebody to sell the goods and services under the name in a particular territory, it is known as franchise.

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Five Guys embrace a simple concept: sell high-quality food (use fresh meat, no frozen products, and keep the preparation process simple). Franchising would require providing a license to other entrepreneurs and could jeopardize the company culture. It has no drive-thru, refuses to delivery, and relies on word-of-mouth communication rather than advertising. What were some of the risks involved with turning Five Guys into a franchise?  What differentiates Five Guys products from other fast-food burger franchises? Describe some of the ways in which Murrell and his family retain control over the Five Guys franchise.
Ethical Considerations. You’re thinking about startingyour own chain of upscale, drive-through espressostands. You have several ideal sites in mind, and you’veanalyzed the industry and all the important statistics. Youhave financial backing, and you really understand thecoffee market. In fact, you’ve become a regular at acompetitor’s operation for over a month. The ownerthinks you’re his best customer. But you’re not therebecause you love the espresso. No, you’re actually spying.You’re learning everything you can about the competition so you can outsmart them. Is this behavior ethical?Explain your answer.
Not everyone dreams of owning their own business. Identify and describe at least three attributes of successful entrepreneurs. Essay Toolbar navigation
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