UNDERSTANDING BUSINESS LL W/CONNECT
12th Edition
ISBN: 9781264759927
Author: Nickels
Publisher: MCG
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Chapter 5.5, Problem 5.5BQ
Summary Introduction
To determine: The reason to appeal for franchise business.
Introduction:
When the right to use the name of a specific business is given somebody to sell the goods and services under the name in a particular territory, it is known as franchise.
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Five Guys embrace a simple concept: sell high-quality food (use fresh meat, no frozen products, and keep the preparation process simple). Franchising would require providing a license to other entrepreneurs and could jeopardize the company culture. It has no drive-thru, refuses to delivery, and relies on word-of-mouth communication rather than advertising.
What were some of the risks involved with turning Five Guys into a franchise?
What differentiates Five Guys products from other fast-food burger franchises?
Describe some of the ways in which Murrell and his family retain control over the Five Guys franchise.
Ethical Considerations. You’re thinking about startingyour own chain of upscale, drive-through espressostands. You have several ideal sites in mind, and you’veanalyzed the industry and all the important statistics. Youhave financial backing, and you really understand thecoffee market. In fact, you’ve become a regular at acompetitor’s operation for over a month. The ownerthinks you’re his best customer. But you’re not therebecause you love the espresso. No, you’re actually spying.You’re learning everything you can about the competition so you can outsmart them. Is this behavior ethical?Explain your answer.
Not everyone dreams of owning their own business. Identify and describe at least three attributes of successful entrepreneurs.
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Chapter 5 Solutions
UNDERSTANDING BUSINESS LL W/CONNECT
Ch. 5.1 - Prob. 5.1AQCh. 5.1 - Prob. 5.1BQCh. 5.1 - Prob. 1TPCh. 5.1 - Prob. 2TPCh. 5.2 - Prob. 5.2AQCh. 5.2 - Prob. 1MEDCh. 5.2 - Prob. 3TPCh. 5.2 - Prob. 4TPCh. 5.3 - Prob. 5.3AQCh. 5.3 - Prob. 5TP
Ch. 5.3 - Prob. 6TPCh. 5.3 - Prob. 7TPCh. 5.3 - Prob. 8TPCh. 5.4 - Prob. 5.4AQCh. 5.5 - Prob. 5.5AQCh. 5.5 - Prob. 5.5BQCh. 5.5 - Prob. 5.5CQCh. 5.6 - Prob. 9TPCh. 5.6 - Prob. 10TPCh. 5.6 - Prob. 11TPCh. 5 - Prob. 1CECh. 5 - Prob. 2CECh. 5 - Prob. 3CECh. 5 - Prob. 4CECh. 5 - Prob. 1CTCh. 5 - Prob. 2CTCh. 5 - Prob. 3CTCh. 5 - Prob. 4CTCh. 5 - Prob. 1DCSCh. 5 - Prob. 2DCSCh. 5 - Prob. 3DCSCh. 5 - Prob. 4DCSCh. 5 - Prob. 5DCSCh. 5 - Prob. 1PPTCh. 5 - Prob. 2PPTCh. 5 - Prob. 1VCCh. 5 - Prob. 2VCCh. 5 - Prob. 3VC
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- Answer the following briefly. Cite examples if necessary. Define entrepreneurship Identify the characteristics of successful entrepreneurs Identify the critical components of an effective business plan Discuss the competitive forces that determine industry profitability Articulate a new venture’s business model Explain the business planning process Describe how to create strong ethical culture in an entrepreneurial venturearrow_forwardOne of the most successful business models is the franchise, but it didn't originate with McDonald's. Sir Harold Evans describes the remarkable story of a beauty salon that allowed hundreds of women to own their own businesses. here's the link https://www.youtube.com/watch?v=Ie8qJuXYN7w&t=5s 1. The expansion of Martha Harper’s franchising idea today drives half of all retail sales in America. This means one woman has had a really remarkable effect on America’s economy. So why is she relatively unknown? How did Harper provide a distinctive experience for her customers, franchise owners, and employees? What are her other legacies, in addition to her franchising idea? Martha Harper was sent away at age seven by her father to work as a domestic servant, her profession for 25 years until she saved enough money to start her own business. Can you think of another entrepreneur or public figure with a similar rags-to-riches story? Describe with at least 1 reference in APA style.…arrow_forward1-An introduction to the successful entrepreneur 2-How to be a successful businessman 3-Conclusion for the entrepreneurarrow_forward
- critically discuss with examples the advantages with explanation of BUYING a franchise.arrow_forwardEthical Considerations. You’re thinking about startingyour own chain of upscale, drive-through espresso stands.You have several ideal sites in mind, and you’ve analyzedthe industry and all the important statistics. You havefinancial backing, and you really understand the coffeemarket. In fact, you’ve been a regular at a competitor’soperation for more than a month. The owner thinks you’re hisbest customer, but you’re not there because you love theespresso. No, you’re actually spying. You’re learningeverything you can about the competition so you canoutsmart them. Is this behavior ethical? Explain your answer.arrow_forwardPlease explain the role of franchisee? thank you.arrow_forward
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