How can businesses tailor their strategies to effectively engage and retain each type of customer—Loyalists, Mercenaries, Hostages, and Defectors—while addressing the unique challenges each group presents?

Choose a business with which you're familiar and use it to provide examples of how a business is affected by operating in each environment.

How can a company use disintermediation to achieve a competitive advantage?

How can organizations enhance their customer focus to improve customer satisfaction and loyalty?

How do organizations adapt their marketing mix strategies to penetrate new markets and expand their customer base?

There are literally  100’s of different definitions of marketing available on the internet, and even marketing textbooks will use their own definition of what marketing is all about. And in the business world, especially across industries, you will find that different firms and different managers have a somewhat unique view of the role of marketing. As you probably know already however, the key goals of marketing are to: generate long-term profits, deliver customer satisfaction, and improve the competitive strengths of the organization over time. But let’s now have a very simple look at the role of marketing based on these three goals.  The above marketing goals are really all about getting and keeping customers. This means that can we break marketing down to three simplistic responsibilities: Attract new customers (Get) Grow share of customer (Build) Retain profitable customers (Hold) In other words – GET – BUILD – HOLD customers. Clearly, there is a whole array of marketing…

How will your company sustain a unique value and position?

What are the key factors that organizations should consider when formulating a strategic development plan to ensure long-term success in a competitive business environment?

What is your definition of technology?