Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 5, Problem 5.23MML
Summary Introduction
To discuss: The various stages of the consumer decision process and how Person X and his family utilize this way for purchasing purpose.
The purchasing behavior of the households and the individuals for their personal consumption is known as the consumer buying behavior. Thus, the individuals and the households are known as the final consumers.
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Explain the stages of the consumer buyer decision process and describe how you or your family went through this process to make a recent purchase.
Discuss the social influences on consumers and provide an example of how one or more of these factors impacted a product or service purchase you made recently.
Discuss the stages of the consumer-buyer decision process and describe how you or your family used this process to make a purchase.
Discuss the Buyer Decision Process and what major functions influenced your decisions.
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Principles of Marketing (16th Edition)
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