Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Question
Chapter 5, Problem 5.14AAC
Summary Introduction
To make: A list of 3 positive and 3 negative tweets about HP Company.
Introduction:
Social media refers to a series of network (web-based applications) under which information can be shared and received. It not only includes formal information but also includes informal information like sharing your career path and other ideas.
It is accessed with the help of internet on devices such as laptop, desktop, smart phones, and tablets.
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Standards for ethical behavior are constantly evolving. Because social media is based on information users share about themselves, the level of intimacy is much more of a concern than mass marketing. Reactions, likes, following, commenting, geographic data all provide insight about who we are. Movies you watch, where you eat, where you shop, your relationship status, and your political views provide marketers intimate and accurate information about you in nanoseconds. Marketers often use this information in emotional appeals to influence.
Social media influence is not always about buying a product; it may use emotional appeals to influence your support for causes or ideals. In 2017 Kylie Jenner appeared in a Pepsi ad that ended with the model/actress seemingly diffusing tension between police and protesters by simply sharing a Pepsi. Well that didn't go over very well...
Using the concepts presented in the chapter as a guide, answer the following questions:
Do you think social media…
Twitter EthicsTwitter was created in March of 2006 and launched in July of that year. Since the beginning, it created its so called “Twitter Rules” for monitoring content and behavior. Many users vent out in twitter and in many occasions the comments could be vile, hurtful and disrespectful (Mintz, 2017). Or simply lies that go unverified or uncensored but were issued as if they were statements of truth. Nevertheless, only recently in the second trimester of 2020, twitter decided to become more proactive in applying its rules flagging two of President Trump recent tweets. This was despite of the fact that Pres. Trump has been tweeting as a private citizen since 2009 and produced thousands of tweets as President since 2016. Many has voiced their concerns and disapproval of Twitter selective process of very late intervention and wonder if the ethics of the company are really balanced.
In the first flagged tweet Pres. Trump said, without any evidence, that mail-in ballots are fraudulent.…
An at-will employee at Carlota's Cucina, a restaurant, posted on his personal Twitter page: "I do not
know what's worse, my horrible boss or the horrible wings that we serve at #Carlotas Cucina." The
employee posted this late at night while at his home. After viewing the tweet, someone decided to
share it with the employee's boss. The boss then fired the employee because of the employee's
tweet. Can the employee successfully sue for damages based on the claim that he had a First
Amendment right to share his negative opinions about his boss and his place of employment?
O Yes, because the employer cannot fire an employee without good cause.
O Yes, based on the same reasoning as in the U.S. Supreme Court decision. Mahanoy Area School District v. B.L.
(2021).
O No. The First Amendment appl only to governmental entities, not private employers.
O Yes, because the employee was not within the scope of employment but was in his own home and deserved a
reasonable expectation of privacy.
O No,…
Chapter 5 Solutions
Essentials of Business Communication (MindTap Course List)
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