Essentials of MIS (13th Edition)
13th Edition
ISBN: 9780134802756
Author: Kenneth C. Laudon, Jane Laudon
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 5, Problem 3IQ
Program Plan Intro
Digital Marketing:
- It denotes advertising of products in addition to services using digital expertise.
- It includes display advertising, mobile phones and other mediums.
- The digital channels includes:
- Search engines
- Websites
- Social media
- Mobile apps
- It covers a wide range of marketing activities that includes paid search, content marketing, Email marketing and Mobile Marketing.
- It helps to connect with current as well as potential customers.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Please help with all the questions. thanks
solve questions
How do you feel when strangers beg for money online?
Chapter 5 Solutions
Essentials of MIS (13th Edition)
Ch. 5.2 - Prob. 1CQ1Ch. 5.2 - Prob. 2CQ1Ch. 5.2 - Prob. 3CQ1Ch. 5.2 - Prob. 4CQ1Ch. 5.2 - Prob. 1CQ2Ch. 5.2 - Prob. 2CQ2Ch. 5.2 - Prob. 3CQ2Ch. 5 - Prob. 1IQCh. 5 - Prob. 2IQCh. 5 - Prob. 3IQ
Ch. 5 - Prob. 4IQCh. 5 - Prob. 5IQCh. 5 - Prob. 1RQCh. 5 - Prob. 2RQCh. 5 - Prob. 3RQCh. 5 - Prob. 4RQCh. 5 - Prob. 5DQCh. 5 - Prob. 6DQCh. 5 - Prob. 7DQCh. 5 - Prob. 8HMPCh. 5 - Prob. 9HMPCh. 5 - Prob. 10HMPCh. 5 - Prob. 13CSQCh. 5 - Prob. 14CSQCh. 5 - Prob. 15CSQCh. 5 - Prob. 16CSQCh. 5 - Prob. 17MLMCh. 5 - Prob. 18MLM
Knowledge Booster
Similar questions
- Design a user feedback heuristic. Explain how the design heuristic was used in an app or website.arrow_forwardWhat are the benefits of using the phone to get information?arrow_forwardFake experts stay away please , I am irritated of your wrong answers. Only good expert solve the question properly and enjoy the thumbs up.Thanksarrow_forward
- How do you feel when you read requests for financial or medical assistance from complete strangers posted on social media?arrow_forwardHow do you feel when you see pleas for money or medical aid placed on social media by total strangers?arrow_forwardWhat advantages do phone calls provide for getting information?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Enhanced Discovering Computers 2017 (Shelly Cashm...Computer ScienceISBN:9781305657458Author:Misty E. Vermaat, Susan L. Sebok, Steven M. Freund, Mark Frydenberg, Jennifer T. CampbellPublisher:Cengage Learning
Enhanced Discovering Computers 2017 (Shelly Cashm...
Computer Science
ISBN:9781305657458
Author:Misty E. Vermaat, Susan L. Sebok, Steven M. Freund, Mark Frydenberg, Jennifer T. Campbell
Publisher:Cengage Learning