Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN: 9781305506381
Author: James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher: Cengage Learning
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Chapter 5, Problem 2.1CE
To determine

To compare the forecast accuracy of two alternative forecasting methods.

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Historical demand for Peeps is as displayed in the table. Month Demand January 11 February 18 March 31 April 39 May 44 June 53 July 67 August 82 September 96 Develop forecasts from June through October using these techniques: Holt's method with alpha=0.2 and beta=0.1. For Holt's model, the level and trend for May are assumed to be 44 and 12. Judge which forecast method is the best based on MAD.
Choose one of the following forecasting methods discussed in this chapter: last-value, averaging, moving-average, or exponential smoothing.  Identify the conditions when the method is most appropriate to use and give an example of an application of this method.
Identify and briefly describe the two general forecasting approaches.
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