Essentials of MIS (13th Edition)
13th Edition
ISBN: 9780134802756
Author: Kenneth C. Laudon, Jane Laudon
Publisher: PEARSON
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Chapter 4, Problem 7DQ
Program Plan Intro
Behavioral targeting
Behavioral targeting is referred as following an individual history of browsing behavior on different web sites.
- The target is to tracking the user interests and intentions that revealing them to advertisements.
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find the information gain for sunny branch in this example.
Assessment:
1. What are the negative implications of Illegal Pyramiding to an individual?
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