Chapter 4, Problem 18MLM

Explanation of Solution

Digital technology trends:

Following are the five digital technology trends that raise ethical issues for business firms and managers.

1. Citizen AI: Incresing AI to help business firms and society

• Artificial Intelligence (AI) raises in its abilities, so does its effect on public’s lives. So, the users want to explain, direct and offer limits for the AI system.
• Business firms and managers are watching to exploit on Artificial Intelligence’s latent; therefore, they should recognize this effect.
• Artificial Intelligence will not simply capable to scale operations, but also adjust to new requirements through response loops from other organized prototypes.
• It is the duty of technical experts (that is business firms and managers). Still, the report describes the choice of the numerous types of learning that descent under the AI group.
• Talking Advertisements, a digital technology specifying in mass-scale programmatic media trade.

Example:

• Alon Braun is the advertising technology professional, the CEO, established a media BI Artificial Intelligence (AI) system named “1NMAN”.
• He says, the system is trained with the business firm’s primary values before determining on the precise media buy station.

2. Extended Reality: The end of distance

• Virtual and improved reality technologies are changing the way business firms and managers live and work.
• This technology eliminating the space between business firms, managers, information, and practices.
• The report described through immersive practices, businesses may beat capability in thousands of talents from anywhere in the world.
• Through applications and business firms, immersive practices are forceful business firms to not simply contemplate differently about what is probable, however also to generate innovative answers that avoid the distance-based tasks they face today.

Example:

• BMW delivers an AR-driven examination of its models. This technology permits business firms and managers (that is people) to get inside the car to experience what it sensations identical to driven one.
• That gives an expressive association that no other expertise or marketing method has been capable to transport. There are infinite presentations for advertising with this technology.

3. Data Veracity: The importance of trust

• Business firms and managers face different kind of liability by altering themselves to track on data...