MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 4, Problem 3DRQ
Summary Introduction

To discuss: The four dimensions of social responsibility and the impact they have on marketing.

Social responsibility refers to accepting a commitment to give equal importance to the consumers’ satisfaction, profits, social well-being in determining the performance of the firm.

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