MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
bartleby

Concept explainers

Question
Book Icon
Chapter 4, Problem 2SC
Summary Introduction

Case summary:

Company R is famous for their equipment’s and outdoor apparel, and it is organized as a customer cooperative. The active members of the company were about 5.1 million and has a revenue of $1.93 billion. The company values the issues and community that are significant for them through advocacy efforts and philanthropic activities.

The values of the company are authenticity, service, quality, integrity, respect, decency, and balance. The company’s core culture is their ethical conduct. The case also states about the marketing, customer satisfaction, and the care by the company towards the environment.

Characters in the case:

Company R

To discuss:  The way Company R have implemented their social responsibility.

Blurred answer
Students have asked these similar questions
What is corporate social responsibility? Why is it important?
What is social responsibility?
What is corporate social responsibility?
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College