Strategic Management
4th Edition
ISBN: 9781259927621
Author: Frank T. Rothaermel The Nancy and Russell McDonough Chair; Professor of Strategy and Sloan Industry Studies Fellow
Publisher: McGraw-Hill Education
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Chapter 4, Problem 3DQ
Summary Introduction
To explain: If the measure is independent or interdependent.
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The resourced-based view of the firm identifies four criteria that managers can use to evaluate whether particular resources and capabilities are core competencies and can, therefore, provide a basis for sustainable competitive advantage. Are these measures independent or interdependent? Explain. If some of the measure are interdependent, what implications does that fact have for managers wanting to create and sustain a competitive advantage?
Sustainable development has been described by the United Nations as:Select one:a. The use of organisations’ products and brand identity to create social value, quality, and consumer loyalty.b. A strategy involving stakeholder assessment to create meaningful long-term relationships with customers, while maintaining, supporting, and enhancing the natural environment.c. Socially responsible activities such as sustainable business practices that create competitive advantages.d. Meeting the needs of the present without compromising the ability of future generations to meet their own needs.
Indra Nooyi, the former CEO of PepsiCo describes how she led an effort to the company being a "better corporate citizen." She advises other companies who wish to adopt a "Performance with Purpose" approach to consider all of the following except:
Ensure the company's board of directors support the intiative
Hire a Chief Sustainability Officer to oversee all aspects of the initiative
Adapt the strategy to accommodate the needs of local markets
form partnerships and coalitions with NGOs and other companies
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