Which form of test score interpretation is most likely taking place in the following situation?   Samantha is above average.   criterion-referenced   norm-referenced

Intelligent marketers look beyond the attributes of their services and products they usually sell Select one: True False

Construct a questionnaire comprising 6 questions regarding demographic aspect of respondents, 5 questions on dimension of any business issue you want to study and 5 questions of 5-point scaling pattern on the influencing factors of chosen business issue that you are studying through questionnaire.

Indicate which one of the four basic scales of measurement would you opt for, while soliciting responses from persons who visited a big mall.                                       (i) Age of the respondent (ii) Marital status of the respondent (iii) Respondent’s preference for kirana store v/s mall for groceries v/s place an order online (iv) Respondent’s experience at this mall (design a suitable scale for this). (v) Frame the hypothesis for the above research.

33-COVID-19 has affected almost all companies' employees in Sultanate of Oman. The affect was also visible in the oil companies' camps where almost 2000 to 3000 workers are living in facilities. Government is thinking to implement a Sweden model in those places. Till now it's like a theory which need to be tested and based on that results decision will be made about acceptance or rejection. So it is recommended that O a. Government should conduct a survey in majority of these camps O b. Government should ask the management of those companies to implement Sweden model O c. Government should conduct survey in any one of the major company O d. None of the options

When researchers ask consumers to rank their preferences of different product combinations, they are using a survey-based multivariate technique known as what? Select one: a. ZMET techniques b. Multi-attribution model c. Residual analysis d. Conjoint analysis

I need Example for : 1- Factual question 2- Opinion question 3- Dichotomous question 4- Multiple choice question 5- Ranking question 6- Rating question

The consumer decision-making process involves need recognition, the search for information, evaluation of alternatives, the purchase decision, and post-purchase behavior. () a) True b) False

1 / 2 Case Study Coke is ane of the most recognizable brands in the world The goal of the company's international marketing tem is to help expand global sales. The company sold its first Coke in 1886 at Jacobs Pharmacy, but the company's mission hasn't changed; the goal is to sell the highest number of beverages to the most people. Based in Atlanta, Georgia, the company focuses on making non-alcoholic beverages accessible. With hmdreds of brands, some of the more popular examples are Diet Coke, Sprite, Dasani, Nestea, and Fanta. Worldwide, nearly 10,000 Coke beverages are consumed every second The more Cokes the international marketing team sells the more revenue the company makes. Much of the company's 40 billion dollars in revenue growth now comes from globalization, not just growth within the borders of the United States. Globalization is the expansion and development of intemational markets outside of the Company's home country Coke, like many successful global companies, focuses…

Based on the conceptual framework of multi-attribute choice model, generating consumers' perceptual map for a product category requires knowledge of: A. Consumers' average attribute scores for each competitive brand B. Consumers' relative importance weights for each attribute C. Consumers' demographic characteristics D. All of the above E. A & B from the above