Microeconomics
Microeconomics
11th Edition
ISBN: 9781260507140
Author: David C. Colander
Publisher: McGraw Hill Education
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Chapter 4, Problem 13QE
To determine

The expected impact of increased security measures imposed by the government on airline fares and volume of travel.

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6. What is the expected impact of increased security measures imposed by the federal government on (a) airline fares and (b) volume of travel. Demonstrate your answers graphically.
The regular air fare between Boston and San Francisco is 419. An airline using planes on this route observes that they fly with an average of 236 passengers. Market research tells the airlines’ managers that each $7 fare reduction would attract, on average, 3 more passengers for each flight. How should they set the fare to maximize their revenue?
Honda Motor Company is considering offering a rebate on its​ minivan, lowering the​ vehicle's price from to . The marketing group estimates that this rebate will increase sales over the next year from to vehicles. Suppose​ Honda's profit margin with the rebate is per vehicle. If the change in sales is the only consequence of this​ decision, what are its benefits and​ costs? Is it a good​ idea?
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