Using MIS (10th Edition)
10th Edition
ISBN: 9780134606996
Author: David M. Kroenke, Randall J. Boyle
Publisher: PEARSON
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Question
Chapter 3, Problem 3.4CS3
Program Plan Intro
Competitive strategy:
The organization replies the structure of the industry by choosing a competitive strategy. It is a long term plan for a company to gain the profit over the other competitive industries. It plays major role when the company is providing similar products like its competitors.
The four competitive strategies defined by Porter are,
- Lowest cost across the industry
- Better product/service across the industry
- Lowest cost within an industry segment
- Better product/service within an industry segment.
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Read the following Case Study
Leah Jones is the IT manager at Rock Solid Outfitters, a medium-sized supplier of outdoor climbing and camping gear. Steve Allen, the marketing director, has asked Leah to develop a special web-based promotion. As Steve described it to Leah, Rock Solid will provide free shipping for any customer who either completes an online survey form or signs up for the Rock Solid online newsletter. Additionally, if a customer completes the survey and signs up for the newsletter, Rock Solid will provide a $10 merchandise credit for orders of $100 or more. Leah has asked you to develop a decision table that will reflect the promotional rules that a programmer will use. She wants you to show all possibilities.
1) create decision tree
Read the following Case Study
Leah Jones is the IT manager at Rock Solid Outfitters, a medium-sized supplier of outdoor climbing and camping gear. Steve Allen, the marketing director, has asked Leah to develop a special web-based promotion. As Steve described it to Leah, Rock Solid will provide free shipping for any customer who either completes an online survey form or signs up for the Rock Solid online newsletter. Additionally, if a customer completes the survey and signs up for the newsletter, Rock Solid will provide a $10 merchandise credit for orders of $100 or more. Leah has asked you to develop a decision table that will reflect the promotional rules that a programmer will use. She wants you to show all possibilities.
1) create the basic decision table
2)Leah has seen your decision table and thinks it could be simplified to eliminate any combinations that would be unrealistic or redundant. How will you proceed?
In your opinion, what are three concrete steps a company may take to win back the confidence of its customers?
Chapter 3 Solutions
Using MIS (10th Edition)
Ch. 3.3 - Prob. 1EGDQCh. 3.3 - Prob. 2EGDQCh. 3.3 - Prob. 3EGDQCh. 3.3 - Prob. 4EGDQCh. 3.7 - Prob. 1TARQCh. 3.7 - Prob. 2TARQCh. 3.7 - Prob. 3TARQCh. 3.7 - Prob. 4TARQCh. 3.8 - Prob. 1SGDQCh. 3.8 - Prob. 2SGDQ
Ch. 3.8 - Prob. 3SGDQCh. 3.8 - Prob. 4SGDQCh. 3.8 - Prob. 3.1ARQCh. 3.8 - Prob. 3.2ARQCh. 3.8 - Prob. 3.3ARQCh. 3.8 - Prob. 3.4ARQCh. 3.8 - Prob. 3.5ARQCh. 3.8 - Prob. 3.6ARQCh. 3.8 - Prob. 3.7ARQCh. 3.8 - Prob. 3.8ARQCh. 3 - Prob. 3.1UYKCh. 3 - Prob. 3.2UYKCh. 3 - Prob. 3.3UYKCh. 3 - Prob. 3.1CE3Ch. 3 - Prob. 3.4CS3Ch. 3 - Prob. 3.5CS3Ch. 3 - Prob. 3.6CS3Ch. 3 - Prob. 3.7CS3Ch. 3 - Prob. 3.8CS3Ch. 3 - Prob. 3.9CS3Ch. 3 - Prob. 3.10CS3Ch. 3 - Prob. 3.11CS3Ch. 3 - Prob. 3.12CS3Ch. 3 - Prob. 3.13MMLCh. 3 - Prob. 3.14MMLCh. 3 - Prob. 3.15MML
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