Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
Question
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Chapter 3, Problem 3.15VC
Summary Introduction

Case summary:

E Company starts the organization with the social concern. That is using discarded packing materials from the top most companies and recycling to new one product. At the early start it doesn’t have any positive response. It makes the use of these products and saved many trashes.

Characters in the case:

E Company

Marketing environmental factor:

It strengthens the company’s capability to construct and preserve better associations with clientele.

To discuss: The analysis of marketing environment of E Company before its launch of first company.

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