Marketing
6th Edition
ISBN: 9781259709074
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Question
Chapter 3, Problem 1MA
Summary Introduction
To discuss: Person A’s social media strategy using four E framework.
Expert Solution & Answer
Explanation of Solution
The four E framework of Person A are the following:
- Excite customers with relevant offers
- Educate customers about offers
- Experience products
- Engage with the company
Social media strategy using four E framework are the following:
- Excite customers: Person A offering new products and unique products to customers with the help of social media.
- Educate customers: Person A provides online forums for customers for the purpose of getting quick answers to the product questions and worries.
- Experience products: Person A provides experience products to customers.
- Engage with company: Customers can interact with Person A with a real time conversations and instant chat with the help of various social Medias such as F, T, L, G etc. Customers can interact with the brand through with the help of these medias. The new media helps Person A to analyze and learn from client conversations.
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