Locate three social media platforms used by the Kenneth Cole brand to engage customers.

Briefly explain how social media is relevant in a company's marketing mix, and how they can use various social media platforms to advertise their business.

Define Customer Relationship Management (CRM) and its key components, such as customer data management, sales automation, and marketing automation.

Describe the concept of social CRM and its impact on modern marketing strategies. Provide examples of how social CRM tools can be used to engage with customers on social media platforms.

Using relevant digital marketing concepsts, discuss the significance of social media in businesses today. Also, list and describe the types of questions social media analytics tend to address and the reasons each question is critical to digital marketing Strategies.

Discuss two real world examples of social media marketing in a retail sales environment anddirect sales selling environment.