Introduction to Business
OER 2018 Edition
ISBN: 9781947172548
Author: OpenStax
Publisher: OpenStax College
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Textbook Question
Chapter 3, Problem 1CTC
Do you think that MTV's future lies mostly in its international operations? Explain your reasoning.
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Do you think that MTvs future lies mostly in its international operations?
You work for a company that designs and manufactures personal computers. Your company’s R&D centre is in Michigan. The computers are manufactured under contract in Taiwan. Marketing strategy is delegated to the heads of three regional groups: a North American group (based in Chicago), a European group (based in Paris), and an Asian group (based in Singapore). Each regional group develops the marketing approach within its region. In order of importance, the largest markets for your products are North America, Germany, Great Britain, China and Australia. Your company is experiencing problems in its product development and commercialization process. Products are late to market, the manufacturing quality is poor, costs are higher than projected, and market acceptance of new products is less than hoped for. What might be the source of these problems? How would you fix them?
what type of political, economic, and competitive challenges does MTV network international face by operating worldwide?
Chapter 3 Solutions
Introduction to Business
Ch. 3.1 - What is global vision, and why is it important?Ch. 3.1 - What impact does international trade have on the...Ch. 3.1 - Explain the impact of a currency devaluation.Ch. 3.2 - Describe the policy of free trade and its...Ch. 3.2 - Why do people fear globalization?Ch. 3.2 - What are the benefits of globalization?Ch. 3.3 - Discuss the concept of natural trade barriers.Ch. 3.3 - Describe several tariff and nontariff barriers to...Ch. 3.4 - Describe the purpose and role of the WTO.Ch. 3.4 - What are the roles of the World Bank and the IMF...
Ch. 3.5 - Explain the pros and cons of NAFTA.Ch. 3.5 - What is the European Union? Will it ever be a...Ch. 3.6 - Discuss several ways that a company can enter...Ch. 3.6 - Explain the concept of countertrade.Ch. 3.7 - Explain how political factors can affect...Ch. 3.7 - Describe several cultural factors that a company...Ch. 3.7 - How can economic conditions affect trade...Ch. 3.8 - What is a multinational corporation?Ch. 3.8 - What are the advantages of multinationals?Ch. 3.9 - What trends will foster continued growth in world...Ch. 3.9 - Describe some of the ways businesses can take...Ch. 3 - The executives of a clothing manufacturer want to...Ch. 3 - Do you think that MTV's future lies mostly in its...Ch. 3 - What types of political, economic, and competitive...Ch. 3 - How has MTV Networks International overcome...
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- Tesco utilized various international entry modes and strategies in Ireland and France. Discuss each strategy used in each country. Tesco utilized various international entry modes and strategies in Ireland and France. Discuss each strategy used in each country. What international entry mode would you suggest, apart from the ones being utilized in the Irish and French markets?arrow_forwardWhy do you think Netflix has an easier time expanding into some countries than others?arrow_forwardDo you think that MTV 's future lies mostly in its international operations?arrow_forward
- A producer of insecticides wants to expand into Central America but it doesn’t want to give up control over its marketing strategy planning. Which avenue for entering a foreign market would be best for this company?arrow_forwardYou are the CEO of Elegant Electronix and you are contemplating expanding in Japan .You have all the resources to start from scratch in that country .Discuss the many advantages to initiating , continuing and or expanding international operations. outline disadvantages alsoarrow_forwardHow does KFC deals with tax evasion and tax avoidance?arrow_forward
- What problem do you feel Tata sons company would have face when they wish to acquire foreign brands? What are the favorable conditions required for acquisition? Suggest the most suitable way for the other Indian company to internationalize.arrow_forwardWhy don’t companies use the same strategic planning processes for their international business activities as for their domestic operations?arrow_forwardwhat is Netflix’s international strategic direction and performance?arrow_forward
- Your friend, Nasir Ahmad, has his own firm manufacturing beverages such as cordials, juices and soda drinks. Yesterday, he met up with you to ask your opinion regarding increasing his firm’s profitability and profit growth. Expanding internationally is one of his options; however Nasir does not know how global expansion can actually increase the value of his products and his firm other than by the increasing sales and volume of his products from international markets. Explain to Nasir two ways how global expansion can create value and increase profit and profit growth for his company in the future.)arrow_forwardExplain how Amazon, expanding into the grocery industry in Canada, may be beneficial to Canada (a host country)?arrow_forwardWhy did Burberry initially chose a licensing strategy to expand its presence in Japan? What limitations of the licensing strategy became apparent over time? Should Burberry have expected these drawbacks to arise? Was terminating the Japanese licensing agreement and opening wholly owned stores the correct strategic move for Burberry? What are the risks here? To what extent does internalization theory explain Burberry’s experience in Japan?arrow_forward
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