Chapter 3, Problem 15CSQ

Explanation of Solution

The solutions chosen by Sears are:

• Sears used the technology based strategies in order to revive the flagging sales through online shopping, mobile apps and market place like amazon.com with other vendors for 10 million products including the store promotions.
• Sears also started customer loyalty program known as shop your way, that ensured the customers free deals for purchasing repeatedly if they share their personal shopping information with the company.
• The data collected by the company changed the sales floors that are arranged and promotions designed for attracting the customers.
• Sears also personalized the marketing promotions through coupons and offers to individual customers...