S&S Air’s Convertible Bond
S&S Air is preparing its first public securities offering. In consultation with Renata Harper of underwriter Raines and Warren, Chris Guthrie decided that a convertible bond with a 20-year maturity was the way to go. He met the owners, Mark and Todd, and presented his analysis of the convertible bond issue. Because the company is not publicly traded, Chris looked at comparable publicly traded companies and determined that the average PE ratio for the industry is 12.5. Earnings per share for the company are $1.60. With this in mind, Chris has suggested a conversion price of $25 per share.
Several days later, Todd, Mark, and Chris met again to discuss the potential bond issue. Both Todd and Mark researched convertible bonds and have questions for Chris. Todd begins by asking Chris if the convertible bond issue will have a lower coupon rate than a comparable bond without a conversion feature. Chris informs him that a par value convertible bond issue would require a 6 percent coupon rate with a conversion value of $800, while a plain vanilla bond would have a 10 percent coupon rate. Todd nods in agreement and explains that the convertible bonds are a win–win form of financing. He states that if the value of the company stock does not rise above the conversion price, the company has issued debt at a cost below the market rate (6 percent instead of 10 percent). If the company’s stock does rise to the conversion value, the company has effectively issued stock at a price above the current value.
Mark immediately disagrees, saying that convertible bonds are a no-win form of financing. He argues that if the value of the company stock rises to more than $25, the company is forced to sell stock at the conversion price. This means the new shareholders, in other words those who bought the convertible bonds, benefit from a bargain price. Put another way, if the company prospers, it would have been better to have issued straight debt so that the gains would not be shared.
Chris has gone back to Renata for help. As Renata’s assistant, you’ve been asked to prepare another memo answering the following questions.
1. Why do you think Chris is suggesting a conversion price of $25? Given that the company is not publicly traded, does it even make sense to talk about a conversion price?
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Fundamentals of Corporate Finance
- S&S AIR’S CONVERTIBLE BOND Chris Guthrie was recently hired by S&S Air, Inc., to assist the company with its short-term financial planning and to evaluate the company’s performance. Chris graduated from college five years ago with a finance degree. He has been employed in the finance department of a Fortune 500 company since then. S&S Air was founded 10 years ago by two friends, Mark Sexton and Todd Story. The company has manufactured and sold light airplanes over this period, and the company’s products have received high reviews for safety and reliability. The company has a niche market in that it sells primarily to individuals who own and fly their own airplanes. The company has two models: the Birdie, which sells for $53,000, and the Eagle, which sells for $78,000. S&S Air is not publicly traded, but the company needs new funds for investment opportunities. In consultation with Tonisha Jones of underwriter Raines and Warren, Chris decided that a convertible bond…arrow_forwardS&S AIR’S CONVERTIBLE BOND Chris Guthrie was recently hired by S&S Air, Inc., to assist the company with its short-term financial planning and to evaluate the company’s performance. Chris graduated from college five years ago with a finance degree. He has been employed in the finance department of a Fortune 500 company since then. S&S Air was founded 10 years ago by two friends, Mark Sexton and Todd Story. The company has manufactured and sold light airplanes over this period, and the company’s products have received high reviews for safety and reliability. The company has a niche market in that it sells primarily to individuals who own and fly their own airplanes. The company has two models: the Birdie, which sells for $53,000, and the Eagle, which sells for $78,000. S&S Air is not publicly traded, but the company needs new funds for investment opportunities. In consultation with Tonisha Jones of underwriter Raines and Warren, Chris decided that a convertible bond…arrow_forwardSuppose you own a convertible bond that has a conversion ratio equal to 62. Each convertible bond has a face value equal to $1,000. The current market value of the company's common stock is $16, and the bond is selling for $1,042. If you want to liquidate your position today because you need money to pay your rent, should you sell the bond or should you convert the bond into common stock and then sell the stock? Explain your answer. Round your answers to the nearest dollar. Selling the bond would generate $_______ . Converting the bond and selling the common stock would generate $_______ . Thus, it would be better to SELL THE BOND / CONVERT THE BOND INTO COMMON STOCK AND THEN SELL THE STOCKarrow_forward
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