Chapter 2.2, Problem 1.2CQ

Explanation of Solution

Business functions supported by NFL’s Player Tracking System:

The four basic functions of a business are as follows:

• Manufacturing and production
• Sales and marketing
• Finance and accounting
• Human resources

The business functions supported by the given case study are as follows:

• Sales and marketing
• Human resources

Sales and marketing:

• This system is developed by the Zebra Technologies, to collect detailed data on a player, team performance, sales, and fan behavior to help out in making decisions which will be in needed in every aspect of the business in NFL.
• The different aspects of the business include sales, marketing, ticketing, TV and digital media right, player evaluation...