Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
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Chapter 20.4, Problem 20.4LO
Summary Introduction

To discuss: Major functions of sales management.

Introduction:

Planning the selling program and controlling and implementing the sales effort, is termed as sales management.

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