MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 2, Problem 6MA
Summary Introduction
To discuss: The riskiest and easiest growth strategy to implement.
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Students have asked these similar questions
List ways to avoid the following reasons for businesses failure;
inability to manage growth , inability to plan for traditional processes, lack of commitment, failure to set and revise goals.
How can organizations effectively communicate their planning initiatives to key stakeholders, including employees, customers, and investors, and what are some of the most effective strategies for gaining buy-in and support for these initiatives?
Which industry for which you are considering developing a strategic plan?
What industry are you currently working in? Same as above or some other? If it’s different, please identify the one that you’re currently working in.
Mission
(Purpose of the company, and what the company strives to do)
Vision
(Desired future achievements and state it wants to be in)
Values
(How employees should conduct themselves and their business to achieve the mission)
Establish Major Goals
(Goal – be precise and make sure those are measurable goals)
Knowledge Booster
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