Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Question
Chapter 2, Problem 4TIT
Summary Introduction
To discuss: The forecast of the sales of the company for next few years.
Introduction:
Economics is the term used for the study of production, distribution and consumption of resources.
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How are you going to make your forecast more effective? Give a concrete example.
You are the general manager of a luxury car dealership. You are considering purchasing data from a data broker that collects data of high potential value to your dealership. In addition to providing a list of names, mailing addresses, and email addresses, the data include an approximate estimate of individuals’ annual income based on the zip code in which they live, census data, and highest level of education achieved. Using the data provided by the broker, you could establish an estimated annual income for each person on the list to identify likely purchasers of your dealership’s autos and then send emails to those potential customers. List the advantages and disadvantages of such a marketing strategy. Would you recommend this means of promotion in this instance? Why or why not?
If Mr. Ishaq is the Director of Lexus Company in Nizwa, what does he need to do to predict customer sales or product demand?
a.
Forecasting
b.
Marketing
c.
Production
d.
Coordination
Chapter 2 Solutions
Understanding Business
Ch. 2.1 - Prob. 2.1AQCh. 2.1 - Prob. 2.1BQCh. 2.1 - Prob. 2.1CQCh. 2.1 - Prob. 1TPCh. 2.1 - Prob. 2TPCh. 2.1 - Prob. 3TPCh. 2.2 - Prob. 2.2AQCh. 2.2 - Prob. 2.2BQCh. 2.2 - Prob. 4TPCh. 2.2 - Prob. 5TP
Ch. 2.2 - Prob. 6TPCh. 2.2 - Prob. 7TPCh. 2.3 - Prob. 2.3AQCh. 2.4 - Prob. 2.4AQCh. 2.4 - Prob. 8TPCh. 2.4 - Prob. 9TPCh. 2.4 - Prob. 10TPCh. 2.4 - Prob. 11TPCh. 2.5 - Prob. 2.5AQCh. 2.5 - Prob. 2.5BQCh. 2.6 - Prob. 2.6AQCh. 2.6 - Prob. 12TPCh. 2.6 - Prob. 13TPCh. 2.6 - Prob. 14TPCh. 2.6 - Prob. 15TPCh. 2 - Prob. 1CTCh. 2 - Prob. 2CTCh. 2 - Prob. 3CTCh. 2 - Prob. 1DWSCh. 2 - Prob. 2DWSCh. 2 - Prob. 3DWSCh. 2 - Prob. 4DWSCh. 2 - Prob. 5DWSCh. 2 - Prob. 1TITCh. 2 - Prob. 2TITCh. 2 - Prob. 3TITCh. 2 - Prob. 4TITCh. 2 - Prob. 1VCCh. 2 - Prob. 2VCCh. 2 - Prob. 3VC
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