Business Driven Technology
Business Driven Technology
7th Edition
ISBN: 9781259567322
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
Question
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Chapter 2, Problem 4RQ
Program Plan Intro

Porter’s Five Forces Model:

  • Buyer Power – The ability of the buyers to affect the price that they need to pay for an item.
  • Supplier Power – The ability to influence the prices that are charged for the suppliers.
  • Threat of substitute products or services – It will be high when there are many alternatives to a product or service and it will remain low when there are very few alternatives from which to choose.
  • Threat of new entrants – It will be high when it becomes easy for new competitors to enter a market and it will remain low when there are some entry barriers to enter a market.
  • Rivalry among existing competitors – It will be high when the competition is fierce in the market and it will remain low when competition becomes more complacent.

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2. What are the two systems that the brain uses in decision-making? How are they related to programmed and nonprogrammed decisions? 3. What is a heuristic, and when would it be appropriate to use a heuristic for decision-making? 4. What is confirmation bias? Explain how it can be a barrier to effective decision-making. 5. What is a logical fallacy? 6. What are the two types of conflict? Which one is constructive, and which is destructive? 7. What are the steps in the decision-making process? Which ones do people tend to skip or spend insufficient time on?
Which decision problem model would you choose from descriptive, predictive, and prescriptive? Why?
What are the three possible outcomes if you employed the decision tree structure you created? What method do you consider to be the most effective one for gathering data and evaluating options?
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