Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 2.9MA
Summary Introduction
Case summary:
G Company was founded in the year 1998 with a technology of internet search engine. Its mission statement remains same till now. G Company became a most profitable company, mainly from the source of advertisers. Later, G Company came up with more new products and services, like smart contact lenses, self-driving cars, internet bearing balloons.
G Company announced a new product called IoT operating system and also developed weave, which is a corresponding IoT language.
To discuss: The products and services of G Company.
Introduction:
G Company is a multinational technology company, which is specified in internet related products and services.
Summary Introduction
To discuss: Whether G Company has to create its new mission statement.
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Marketing: An Introduction (13th Edition)
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