Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 2.8CTE
Summary Introduction
To analyze: The mission statement of a non-profit organization.
Introduction:
A mission statement which highlights the purpose and activities of the organization must be precise and concise, as it must be easily understandable to customers.
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Marketing: An Introduction (13th Edition)
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