Principles Of Operations Management
Principles Of Operations Management
11th Edition
ISBN: 9780135173930
Author: RENDER, Barry, HEIZER, Jay, Munson, Chuck
Publisher: Pearson,
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Chapter 2, Problem 2.2VC
Summary Introduction

Case summary:

Company HRC brings the idea of “experience economy” into their cafe operation. The strategy is to incorporate the unique experiences into their operations. In recent years Company HRC has been looking to expand to “destination” cities as 70% of their guests are tourists.

To explain: The way the responses to the 10 OM decisions have changed as they have changed their strategy.

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Additional details: Our Cover: Seda Hotels rising Seda is the Filipino word for silk, and its luster and strength are the two words that embody the homegrown hotel brand’s emergence in the Philippines. “Five years have gone fast and gone well, too. The group expanded quickly while delivering the brand promises that we envisioned, from service excellence to our hotels’ central locations and value-for-money proposition,” states Andrea Mastellone, Senior Group General Manager of Seda Hotels, owned and operated by Ayala Land Hotels and Resorts. Now on its fifth year, Seda Hotels will be expanding in the next two years to fifteen hotels around the Philippines. “We opened our hotels in BGC, Cagayan de Oro, and Davao in quick succession, only within three months of each other. This was followed by Nuvali the following year and Iloilo in 2016,” recalls Mastellone. “Seda BGC was our first property. Our hotel format filled the opportunity gap between luxury and budget hotels and offered a…
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