Gen Combo Looseleaf Management; Connect Access Card
Gen Combo Looseleaf Management; Connect Access Card
9th Edition
ISBN: 9781260866605
Author: Angelo Kinicki
Publisher: McGraw-Hill Education
Question
Book Icon
Chapter 2, Problem 1MIA
Summary Introduction

Case Summary:

SS company was established in 1892 which primarily sold watches via mail orders that relied on catalogs. The company changed the perspective of shopping as the catalog was delivered at their doorstep and the order was taken via mail. However, urban people's desire to purchase via standalone stores was also met as many stores were opened gradually. During the 1990s, there was a change in technology which also changed the way of shopping. People started purchasing goods online at competitive prices. Ss was burdened with overhead costs and was bureaucratic in nature. SS did not enter online marketing, but W’s profit grew. In 2004, SS was acquired by KEL, who acquired SS did not have retail experience but was an expert in finance. He acquired SS because he saw real estate value as the key. Under him, no importance was given to retailing stores, underinvestment was done in existing store maintenance, mismanagement was also an issue. Sales went down in 2013 and debt further escalated, and the company was losing annually $1 billion.

Interpretation:

Opinion of Human Relation Movement for SS.

Blurred answer
Students have asked these similar questions
Is there should be a limit in influencing consumers? Please explain thoroughly.
Describe the a Ethical Theories in marketing?
What practical applications can people make of their knowledge about promoting ethical image manipulation in their professional lives and in their businesses?
Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
Understanding Business
Management
ISBN:9781259929434
Author:William Nickels
Publisher:McGraw-Hill Education
Text book image
Management (14th Edition)
Management
ISBN:9780134527604
Author:Stephen P. Robbins, Mary A. Coulter
Publisher:PEARSON
Text book image
Spreadsheet Modeling & Decision Analysis: A Pract...
Management
ISBN:9781305947412
Author:Cliff Ragsdale
Publisher:Cengage Learning
Text book image
Management Information Systems: Managing The Digi...
Management
ISBN:9780135191798
Author:Kenneth C. Laudon, Jane P. Laudon
Publisher:PEARSON
Text book image
Business Essentials (12th Edition) (What's New in...
Management
ISBN:9780134728391
Author:Ronald J. Ebert, Ricky W. Griffin
Publisher:PEARSON
Text book image
Fundamentals of Management (10th Edition)
Management
ISBN:9780134237473
Author:Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:PEARSON