Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
bartleby

Concept explainers

bartleby

Videos

Textbook Question
Book Icon
Chapter 2, Problem 1AMK

(a) Using Netflix as an exemple, explain how a mission statement gives it a strategic direction. (b) Create a mission statement for your own career.

a)

Expert Solution
Check Mark
Summary Introduction

To discuss: How a statement of mission provides a strategic direction using Company N as an example.

Introduction:

An organization’s long-time action that is designed to provide a separate customer’s experience while attaining its objectives is a strategy.

Explanation of Solution

The statement of mission is an evidence that the organization functions in a society, usually finding its markets, customers, technologies, and products. The mission statement of Company N is that “the company’s core strategy is to develop a streaming subscription as globally and domestically.

They are constantly improving the experience of the customer, with a concentration on maximizing their streaming content, developing the user interface, and stretching their streaming service to more network-connected devices, at the time of staying inside the parameters of the operating segment contribution and consolidated net income profit targets.

b)

Expert Solution
Check Mark
Summary Introduction

To create: A statement of mission for Person X’s career.

Explanation of Solution

The example of mission statement for the career of Person X is “To be identified as an ethically, outstanding, global marketing, and environmentally responsible executive”.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
“We promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact.” 1. Recommend valid changes Netflix can make to their mission statement to make it more comprehensive.2. Develop a mission which in your opinion, would be suitable for the Netflix organisation.
BBC Inc. is one of the largest media networks in the world. Its Mission Statement is “To enrich people's lives with programs and services that inform, educate and entertain.” How BBC’s mission statement does affect its strategy.
1. Which factors will affect whether the Internet has primarily a complementary effect or a replacement effect on a company? 2. Describe different stages in the sophistication of development of a website, giving examples of the services provided at each stage? 3. ‘Setting long-term strategic objectives for a website is unrealistic since the rate of change in the marketplace is so rapid.’ Discuss. 4. Explain what is meant by the online value proposition, and give two examples of the value proposition for websites with which you are familiar. Discuss.
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
How to Create a Marketing Plan | Step-by-Step Guide; Author: Visme;https://www.youtube.com/watch?v=4ti_uK60nLk;License: Standard YouTube License, CC-BY
My Marketing Plan Process - 6 Steps to Marketing Any Business (Products or Services); Author: Neil Patel;https://www.youtube.com/watch?v=qn_Po40ZI2E;License: Standard YouTube License, CC-BY