Concept explainers
(a) Using Netflix as an exemple, explain how a mission statement gives it a strategic direction. (b) Create a mission statement for your own career.
a)
To discuss: How a statement of mission provides a strategic direction using Company N as an example.
Introduction:
An organization’s long-time action that is designed to provide a separate customer’s experience while attaining its objectives is a strategy.
Explanation of Solution
The statement of mission is an evidence that the organization functions in a society, usually finding its markets, customers, technologies, and products. The mission statement of Company N is that “the company’s core strategy is to develop a streaming subscription as globally and domestically.
They are constantly improving the experience of the customer, with a concentration on maximizing their streaming content, developing the user interface, and stretching their streaming service to more network-connected devices, at the time of staying inside the parameters of the operating segment contribution and consolidated net income profit targets.
b)
To create: A statement of mission for Person X’s career.
Explanation of Solution
The example of mission statement for the career of Person X is “To be identified as an ethically, outstanding, global marketing, and environmentally responsible executive”.
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Chapter 2 Solutions
Marketing
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